Jacob Berry — Case Study
Jacob Berry
Refined Landscapes

Jacob
Berry

Ahh Jake! Jake was a tough one to crack at the beginning. I couldn't figure him out at first and then within five minutes of our first call I got it. He was already a businessman. What he needed was someone in his corner who had been there, done it, and could act as a soundboard.

Jake is hugely motivated by professionalism and systemisation. From day one, he understood the importance of infrastructure and creating a culture. The groundwork he put in first became the platform for the next stage of growth.

Industry
Landscaping
Focus
Systems & Scale
Outcome
More profit, fewer hours
Business transformation

From busy operator
to scalable business.

Timeline: June 2021 — June 2022
Business metric
Before June 2021
After June 2022

Turnover

Annual revenue grew while stronger systems were being built underneath the business.

Before £900K
After £1.2M ↑ 33% growth

Profit

More structure translated into a significantly healthier bottom line.

Before £50K
After £125K ↑ 150% growth

Infrastructure

The business moved from owner-led operations to a more mature operating system.

Before No office
No systems
After Office staff, CRM, designers, project managers & office manager

Owner Working Hours

More capable people and better systems reduced the load on the owner.

Before 50–60 hrs
After 40 hrs ↓ Up to 20 hrs/week

Team Size

Headcount grew alongside clearer roles and stronger management infrastructure.

Before 10
After 14 +4 team members

Next Step

The systems built in 2022 created the foundation for the next stage of growth.

2023 focus Build stronger management capacity
Next chapter 2 new project managers + a new office manager Continued growth
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