Why I Believe I’m the Best Business Coach for Tradespeople in the UK

That is a big claim.

And I appreciate some people will read that headline and think, “Here we go. Another coach telling everyone he is the answer.”

Fair enough.

There are plenty of people online now teaching tradesmen how to systemise, scale and exit their businesses. Some have very slick adverts. Some run expensive seminars. Some have sales teams, big marketing budgets and polished promises.

But I genuinely believe there is a huge difference between being good at marketing coaching and being qualified to help a trades business owner build a better life.

Because when I work with a client, I am not dealing with a lead on a spreadsheet.

I am dealing with a dad. A husband. A business owner. Usually someone who is working ridiculous hours, carrying all the stress, trying to provide for their family and wondering why the business is not giving them the freedom they expected.

That matters to me.

A trade business can be one of the greatest vehicles for creating wealth, security and a better future for your family.

But it can also become a prison if the person advising you does not understand what they are talking about.

I do not believe that should be faked.

I do not believe it should be hidden behind flashy marketing.

And I do not believe you should be sold a dream by someone who has never walked the road you are currently on.

I Am Not the Right Coach for Every Business

Let me be clear.

I am not the best coach for every industry.

There are business models where I would not be the right person to help. Painters, exterior cleaning, interior cleaning and bin cleaning businesses are examples where I would need to understand the model properly before agreeing to work with someone.

I have an ego, but more importantly, I have a reputation to protect.

I will not take someone’s money simply because they are willing to pay me.

Before I work with anyone, I need to know I can add serious value. I need to believe there is a clear route to improving their profit, systems, pricing, lead generation, sales, team or freedom.

If I cannot see that route, I will tell you.

That is exactly why I speak to people before they join TradeCoach.

I Started With Nothing

I did not take over a family business.

I did not have investment behind me.

I did not have a trade background.

I did not have a team, tools, contacts, money or a ready-made customer base.

When I started my driveway business, I had no choice but to learn everything.

I learned how to build websites.

I learned SEO.

I learned Facebook marketing.

I learned organic lead generation.

I learned, often the hard way, which advertising channels were worth using and which ones were a complete waste of money.

I learned how to target the right customers instead of simply taking any job that came along.

I learned pricing.

I learned sales.

I learned profit and loss.

I learned project delivery.

I learned customer service.

I learned recruitment.

I learned delegation.

I learned systems.

I learned how to build a business that could operate without me being involved in every single decision.

Not because I wanted to become a business coach one day.

Because I had no money to pay someone else to do it for me.

I had to learn the full A to Z of building a trade business.

That experience is the reason I can sit in front of a landscaper, builder, driveway company, plumber, joiner or home improvement business owner and understand what they are actually dealing with.

I Have Managed One Team and Eight Teams

There is a massive difference between running one team and running several.

The problems change.

The pressure changes.

The level of systems required changes.

The quality of your recruitment matters more.

Your pricing needs to be right.

Your project delivery needs to be right.

Your customer journey needs to be right.

Your team need to know what is expected without ringing you every five minutes.

I have lived that.

I have been the person on site.

I have been the person doing the quotes.

I have been the person managing staff.

I have been the person lying awake worrying about wages, jobs, customers, mistakes and cashflow.

And I have also been the person who built the systems, recruited the right people and stepped out of the day to day operation.

That is the journey I help my clients take.

I Have Completed the Game

I built my driveway business from nothing into a £2m business with strong profit.

I sold it in 2021 for a figure close to £1m.

I had already started coaching trades business owners in 2018, before I sold the company, because people were asking how I had built it.

The business was later taken over by a multi-million-pound investment group with access to accountants, recruiters, marketers, lawyers and more.

They made major changes and tried to take the business in a more commercial direction.

It did not work.

That experience taught me something important.

A successful trade business is not built by throwing money, advisers and marketing at it.

It is built through understanding the customer, understanding the numbers, building the right team, delivering properly and creating systems that work in the real world.

That is what I did.

And that is what I teach.

My Clients Have Real Results

I have clients who came to me paying themselves around £12,000 a year and taking no dividends.

They now run businesses turning over seven figures.

I have clients who have become millionaires.

I have clients who have built property portfolios worth more than £1m.

I have clients who have gone from one stressed owner and a labourer to multiple teams, office support, project managers, salespeople and proper businesses.

I have clients who now take holidays without their phone controlling them.

I have clients who have December off while their business keeps operating.

Those results do not happen because I give people motivation or tell them to “work smarter”.

They happen because we fix the real issues.

Pricing.

Profit.

Lead generation.

Sales.

Recruitment.

Systems.

Delegation.

Project delivery.

Customer journey.

Numbers.

Getting off the tools.

I Practise What I Preach

I do not teach property because I watched a few YouTube videos about property.

I have built my own property portfolio to around £2m.

I use the profit from business to buy assets.

I understand the importance of not relying on one income stream.

I understand what it means to build a life where your investments help fund your choices.

I have owned and sold property in Spain.

I now live abroad.

I have built a life that gives me more freedom, more time and more options.

I appreciate that is not everybody’s dream.

Some people want to stay in the same town, run a great business and spend more time with their family.

That is absolutely fine.

But whatever your version of success looks like, the business needs to give you options.

It should not own you forever.

You Work With Me, Not a Junior Coach or Sales Team

This is something I feel strongly about.

I do not hire coaches and pass clients down to them.

If you join TradeCoach, whether that is group coaching, the Off The Tools Programme or one-to-one coaching, you work with me.

You do not get sold by a closer and handed over to somebody who has never built the business I have built.

You do not get pushed into expensive hotel seminars with fake scarcity and high-pressure sales tactics.

I do not need to do that.

My results speak for themselves.

Most of my clients become mates because we work closely together. I care about what happens to them, their family and their business after they join.

I want them to win.

Not because it makes a good testimonial.

Because I know exactly what it feels like to build something from nothing and want it to change your life.

I Do Not Pretend to Know Everything

I have learned a huge amount from building my own business.

I have learned even more from working with hundreds of trades business owners.

But I will never pretend I know something I do not.

I will never tell you a strategy is guaranteed to work if I do not believe it is right for your business.

And I will never take your money if I cannot see a clear opportunity to create serious value.

That is why I speak to people before working with them.

You deserve to know whether I can actually help.

And I deserve to know whether you are willing to implement what needs to change.

So, Am I the Best Business Coach in the UK?

For every business? No.

For every industry? Definitely not.

But for a serious trades business owner who wants to improve profit, build systems, create a stronger team, get off the tools and build real long-term wealth?

I genuinely believe I am one of the best people in the UK to help you do that.

Not because I have the biggest advertising budget.

Not because I shout the loudest online.

Not because I have a room full of salespeople.

Because I have built it myself.

I have completed the game.

I have helped others do it.

And I care enough about my clients not to pretend otherwise.

Own a business. Not a job.

Ready to Find Out Whether TradeCoach Is Right for You?

Book a strategy call and let’s have a straight conversation about your business, where you are now and whether I can genuinely help you get where you want to go.

There is no point joining a programme unless it can make a meaningful difference to your business and your life.

Ready to Find Out Whether TradeCoach Is Right for You?

Book a strategy call and let’s have a straight conversation about your business, where you are now and whether I can genuinely help you get where you want to go.

There is no point joining a programme unless it can make a meaningful difference to your business and your life.

Book Your Free Strategy Call

Or, if you want to see how the programme works first:

Explore the Off The Tools Programme

Own a business. Not a job.