Addam — Case Study
Landscaping project aerial view
ALS Landscaping

From £4.01/hr
to a £2M business

Addam is making great strides. His profit and turnover have more than quadrupled within two years, but it’s not that part that makes him one of my most successful clients. Addam was unsure how to grow a trade business and started looking for a business coach.

Addam was the quintessential tradesman. He couldn’t see how he could build a business he had owned for 23 years doing it his own way and earn the money I was suggesting he should be making. He couldn’t contemplate allowing people to run his business and he certainly wasn’t going to trust anyone to complete the work for him.

Industry
Landscaping
Focus
Growth & Delegation
Outcome
Bigger team, fewer hours
Business transformation

From tradesman
to business owner.

Timeline: June 2020 — June 2021
Business metric
Before June 2020
After June 2021

Turnover

Revenue accelerated dramatically as the business shifted from owner-led delivery to scalable operations.

Before £225K
After £1M ↑ 344% growth

Profit

Profit moved from a modest owner wage to a far stronger commercial return.

Before £23K Owner wage
After £170K ↑ 639% growth

Infrastructure

The business developed the people, systems and management structure needed to scale.

Before 3 vans
After
  • Office / showroom
  • 6 vans
  • 2 diggers
  • Systems & CRMs
  • VA
  • Marketing manager
  • Project manager
  • Installations manager
  • Floater

Owner Working Hours

Delegation and better structure reduced Addam’s weekly operational load.

Before 60–70 hrs
After 30 hrs ↓ Up to 40 hrs/week

Team Size

The team expanded substantially as Addam moved away from doing everything himself.

Before 3
After 16 +13 team members

Next Step

The next move is about moving Addam even further out of day-to-day delivery.

Focus Extract himself from operations
Next chapter Remove himself from virtually every operational part of the business Owner independence
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