Staying Competitive in the Trades Industry

Staying Competitive in the Trades Industry

22 December 2023

Staying Competitive in the Trades Industry: Strategies for Differentiation

In the competitive construction industry of the UK trades business, standing out from the crowd is essential for attracting customers and securing business growth. As you will hear me say often IF we are the same as everyone else (our competitors) then the client has one decision and only one to make – Price!

Here are some strategies to help you differentiate your trades business and stay ahead of the competition:

Specialise in a niche: focusing on a niche allows you to become known as an expert in that area and attract customers seeking specialised solutions. Try your best to not offer too many services. A plumber I mentor focussing on Boilers only, previously he was offering boilers, boiler repairs, boiler servicing, bathrooms, leaks, pipe work, emergency plumbing services and other stuff I have no doubt forgot – He changed to boilers and his business (and profits) have quadrupled.

Another plumber I coach was also doing the above and now only does bathroom installations – He wil break £1m this year (from £245k)

Highlight your USP (Unique Selling Proposition): Clearly communicate what sets your business apart from others in your marketing materials and messaging. Whether it’s your commitment to quality, exceptional customer service, or innovative approach, emphasise the unique benefits that customers will experience by choosing your services. Do this mainly on your website but also throughout your messaging (posts) on other platforms. Be consistent

Showcase your expertise and credentials: Build trust and credibility with potential customers by highlighting your qualifications, certifications, and industry affiliations. Displaying logos of professional associations or including testimonials from satisfied clients can help reassure customers of your expertise and reliability.

Invest in professional branding and marketing: Create a strong brand identity that reflects the values and personality of your business. Invest in logo design, branding materials, and marketing collateral to present a polished and cohesive image to customers remembering to showcase the previous paragragh (certifications, guarantees, affiliations etc)

Focus on customer experience: Provide an exceptional experience for your customers at every touchpoint, from the initial inquiry to post-project follow-up. Personalise your interactions, exceed expectations, and prioritise customer satisfaction to build loyalty and positive word-of-mouth referrals.

Stay updated on industry trends and technology: Keep abreast of developments in your trade, including new technologies, materials, and techniques. By staying ahead of the curve, you can offer innovative solutions to customers and position your business as a leader in the industry.

Build strong relationships with suppliers and partners: Forge strategic partnerships with suppliers, subcontractors, and other businesses in your industry to leverage their expertise and resources. Collaborating with trusted partners can help you deliver comprehensive solutions and expand your service offerings.

By implementing these strategies for differentiation, you can position your trades business for success in the competitive UK market and attract customers who value the unique benefits you offer.

Staying Competitive in the Trades Industry requires all (and more) of the above.

And as always focus on the next thing next – Put ONE of the above in place BEFORE you move on to the next…

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