Last updated: 5 November 2026
Who we are
Tradecoach FZ-LLC (“Tradecoach”, “we”, “us”) runs tradecoach.co.uk and decides how your personal information is used. That makes us the data controller under UK data protection law, the UK GDPR and the Data Protection Act 2018.
Address: Compass Building, Al Shohada Road, United Arab Emirates.
Email: info@tradecoach.co.uk
This policy explains what we collect when you use our website, take the Business Freedom Assessment, book a call, buy a programme or message us, and what we do with it.
What we collect
We only collect what we need to talk to you about your business and deliver what you’ve bought.
- Business Freedom Assessment: your first name, surname, company name, email address, WhatsApp number, your answers, your score and the turnover band you choose.
- Enquiry and contact forms: your name, business name, email address, phone number and your message.
- Workshop and webinar bookings: your name, company name, website, trade, turnover band, team size, mobile number and email address.
- Call bookings: your name, email address, phone number, business name, website, annual turnover, net profit if you share it, team size and trade.
- Purchases: your name, email address, billing details and what you bought. Payments are handled by our payment providers, and we never see or store your full card number.
- Messages: anything you send us by WhatsApp, Instagram, Facebook, email or phone.
- Website use: pages visited, device and browser type, rough location and how you found us, collected through cookies (see Cookies and tracking).
How we use it
We use your information to reply to you, run the services you ask for and grow our business. We never sell it.
| What we use it for | Lawful basis |
|---|---|
| Sending your assessment results and following up about them | Legitimate interests: you asked for the assessment and expect to hear from us about it |
| Arranging calls, workshops and coaching sessions | Contract, or steps you asked us to take before a contract |
| Delivering programmes you’ve bought, taking payments and keeping financial records | Contract and legal obligation |
| Sending our newsletter and marketing emails or messages | Consent, or legitimate interests where the law allows. Every message lets you opt out |
| Measuring and improving our website and ads | Consent, given through the cookie banner |
| Keeping our business and website secure | Legitimate interests |
We don’t make decisions about you by automated means that have legal or similarly significant effects. Your assessment score is worked out automatically, but it only guides the conversation we have with you.
Who we share it with
We share your information only with the companies that help us run Tradecoach, and only what they need. They act on our instructions.
| Provider | What for |
|---|---|
| GoHighLevel (LeadConnector) | Our CRM, forms, calendars, emails and texts |
| HubSpot | Contact records and website forms |
| monday.com | Lead and client records |
| Zapier | Moving assessment answers between our systems |
| Kajabi | Courses, community and purchases |
| Stripe, GoCardless, iwoca and Kajabi Payments | Taking payments and offering finance |
| Calendly | Booking calls |
| Zoom | Video calls |
| ManyChat and Meta (Facebook, Instagram, WhatsApp) | Messaging and advertising |
| OpenAI | Advertising in ChatGPT |
| Website measurement and spam protection on forms | |
| Our marketing agency | Running ads and follow-up on our behalf |
| Our bookkeeper and accountants | Financial records |
We may also share information when the law requires it.
Cookies and tracking
Some cookies are needed for the site to work. The others measure how the site is used or help us show relevant ads, and they only run if you agree through the cookie banner.
| Tool | What it does |
|---|---|
| Google Analytics | Counts visits and shows which pages people use |
| OpenAI ads pixel | Measures whether our ads in ChatGPT lead people to our site |
| Meta pixel (assessment page) | Measures whether our Facebook and Instagram ads lead to assessments, and helps us reach people likely to be interested |
| YouTube | Plays embedded videos, and may set cookies when you press play |
| Calendly and GoHighLevel | Run the booking calendars and forms on our pages |
You can change your choice at any time through the cookie banner, or block cookies in your browser settings.
International transfers
Tradecoach is based in the United Arab Emirates, and several of our providers store data in the United States and other countries outside the UK. When your information leaves the UK, we make sure the safeguards UK law requires are in place, such as approved contract terms with the provider.
How long we keep it
We keep your information only as long as we need it.
| Information | How long |
|---|---|
| Assessments and enquiries that don’t lead to working together | Up to 3 years after we last heard from you |
| Client records | While you’re a client, then 6 years |
| Payment and financial records | As long as tax and accounting rules require, usually 6 years |
| Marketing list | Until you unsubscribe |
Your rights
You can ask us to:
- give you a copy of the information we hold about you
- correct it
- delete it
- stop using it, including for marketing, which we do straight away
- limit how we use it
- send it to you in a format you can take elsewhere
- stop relying on your consent, where that is our basis
Email info@tradecoach.co.uk to use any of these rights. We’ll reply within one month.
If you’re unhappy with how we’ve handled your information, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. We’d appreciate the chance to put it right first.
Changes to this policy
We’ll update this policy whenever the way we use your information changes. The date at the top shows when it last changed.
